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High-Level Dialogue | Will AI Make Your Brand More Trustworthy - Or More Replaceable?

This High-Level Dialogue at CEM Africa 2025, taking place on August 12th at the Cape Town Convention Centre, will convene 40 senior CX leaders around a defining industry-wide challenge:

Will AI make your brand more trustworthy – or more replaceable?”

As AI reshapes how customers interact with brands, African businesses face a critical choice: will automation erode the human warmth that defines great service – or be harnessed to deepen trust and loyalty at scale?

This Dialogue offers a rare opportunity to co-create clarity with your peers, from trust-informed system design to emotionally intelligent automation. Expect tangible commitments, a shared framework, and practical insight into trust-by-design as a competitive edge.

Convened by: The Global Trust ProjectModerated by: Dominic Wilhelm, Executive Director, The Global Trust Project

Event Details

Date: 12 August 2025Time: 15:00 – 17:00 SASTVenue: Century City Conference Centre, Room 11Ticket: R2 500 | Free for registered CEM Africa Delegates.

What Is a High-Level Dialogue?When the right people face the right question in the right conditions, progress becomes possible.

A High-Level Dialogue brings together a small group of senior decision-makers to engage a burning question already present in their world. Designed for candour and depth, it creates the conditions for peers to move from challenge to clarity – and from clarity to action.

Why It MattersMany challenges are complex, but not insurmountable.

Not a panel. Not a talk shop: A confidential, structured exchange between equals – no hierarchy, no performance.Grounded in reality. Rooted in trust: Every Dialogue produces practical actions, shared understanding, and strategic alignment.Shaped by research and experience: Built on TGTP’s evidence-based frameworks and years of facilitation across diverse systems.

What It InvolvesEach Dialogue is intentionally designed – to support clarity, connection, and coordinated action.

Protocols

Focus - It’s about the burning question, nothing else. Confidentiality – Chatham House Rule respected by allNo solicitation – Contribution without marketing or agendaRespect across difference – Perspectives are valued, not rankedNo media presence – The space remains unrecordedCommitment to act – Each participant defines their own next step

Format

One burning question – validated, timely, and alive for all involved~40 participants – chosen for relevance, leadership, and influenceModerated flow – paced for trust, depth, and shared ownershipOptional follow-up – to sustain direction, accountability, and learning

Outputs

Immediate actionsMedium-term prioritiesLonger-term systemic opportunitiesA brief written synthesis – practical, accurate, and co-owned

Given the limited number of seats, you are encouraged to confirm your participation by Tuesday, 5 August. Demand typically exceeds capacity.