Seatavern

FREE IP & Music Industry Workshop for Artists

Venue: George High SchoolDates: 12 December – Time: 9am 13 December – Time: 9am

Calling All Musicians, Podcasters, and Creatives

Artists across the Western Cape are invited to attend a free two-day Intellectual Property (IP) and Music Industry Workshop at George High School this December.

This event will bring together leading voices in South Africa’s creative industries to share practical knowledge and insights to help artists build sustainable, successful careers.

The workshop will feature in-depth discussions on:

• Radio

• Collecting Agencies

• Management and Agents

• Royalties

• Podcasts

• Intellectual Property (in partnership with the Department of Small Business Development)

Why You Should Attend

Strategic Insight from Industry LeadersLearn directly from respected professionals who will provide practical guidance on navigating today’s complex creative ecosystem — from streaming and sync deals to royalties and performance rights.

Unlock New Revenue StreamsDiscover how to protect your work, get paid fairly, and take advantage of new opportunities in the evolving creative economy, including insights into the Copyright Protection Amendment Bill.

Culture Meets CommerceConnect with creators, innovators, and industry veterans. This workshop bridges tradition and transformation to strengthen South Africa’s creative economy from the inside out.

Featured Speakers include

Mhlanganisi Masoga

A seasoned policy development professional with significant senior leadership experience dedicated to the development and growth of the Creative Industries within the South African public sector.

Deeply rooted in the Arts and Education sectors, possessing expertise in Music Education, curriculum development, project management for cultural programs, and driving policy advocacy for creative enterprises.

Masoga has led the development of major strategic documents, including the Gauteng Music Industry Strategic Framework, Gauteng Visual Arts Strategy, and the National Creative Industries Masterplan.

He is experienced in facilitating and presenting at workshops on Intellectual Property (IP) for SMMEs. Delivered presentations on the Importance of IP for SMEs and Copyright and Related Rights.

Masoga is currently the Director for Local Economic Development at the national Department of Small Business Development, following his stint as Director Cultural and Creative Industries at the Department of Trade, Industry and Competition from 2012 -2014 and Gauteng Department of Sports, Arts and Culture from 2008 -2012.

Germaine LegendAn Afro-Smooth Jazz guitarist often compared to Jonathan Butler, Germaine brings a wealth of performance experience and a deep understanding of today’s music industry.

Brendan (Spike) BallantinePodcast and audio production professional with extensive experience in branded podcast creation, content development, editing, mixing, and sound design. Brendan brings creative originality and technical expertise to every project, from concept to completion.

Martin MyersFounder of Music Exchange (MEX) and host of The Business of Entertainment on CapeTalk (567 AM).Since May 2023, Martin has hosted this weekly show, attracting over 103,000 listeners. Each episode features award- winning creatives and industry leaders sharing valuable insights into the business of entertainment.

“We unpack what it really takes to make a living in this space,” says Myers. A UCT graduate and founder of the non-profit Music Exchange (MEX), Martin Myers has spent more than 30 years in the entertainment industry. Formerly with BMG/Sony Music, for 17 years he has dedicated his career to artist development, music management, and public relations.

Workshop Details

Admission: FREE Venue: George High SchoolDates: 12 & 13 DecemberQueries to Germaine Leonard : germaineleonardmusic@gmail.com

Don’t miss this opportunity to learn, connect, and grow your career in the creative industry.

Join us as we explore how to build and sustain the business behind the music.